In preparation for this week’s Capitalize on Illinois conference, Tahoe Partners’ CEO Ray Conrad sat down with i.c. stars to talk customer engagement, and how it is shaping the relationship between marketing and technology.
“If you accept the fact that the ongoing conversation between a customer and an organization is the driving force behind the success of a company, it becomes clear that marketing and technology have become enablers of one another – mutually dependent for the success of the whole. By definition, that elevates the relationship between the CMO and CIO to the level of true partnership.” – Ray Conrad, CEO, Tahoe Partners
Read the full interview here.
This Friday, May 3rd, Ray will join Amy Widicus, Managing Director at Tahoe Partners, and Tanya Mena, Director Web Channel at Health Care Service Corporation, to present a case study titled, “Real World Experiences: The Evolving CIO and CMO Relationship.” Don’t miss this opportunity to hear from Ray, Amy, Tanya, and other Chicago IT leaders – visit i.c. stars to register for Capitalize 2013.