Open Enrollment

We wrote this blog at the beginning of 2015 to guide insurers who had not yet implemented social media into their marketing efforts, offering some...

Two years ago, we shared a video on the importance of measuring...

In recent years, the online experience presented during open enrollment was driven largely by new and increasingly complex regulations. Given the lack of clarity...

One of the key trends we’ve seen since the implementation of the Affordable Care Act has been the commodification of health insurance. Previously, when...

I read an interesting report recently that claimed the average insured individual spends just minutes evaluating their coverage options during open enrollment. While not...

Open enrollment is almost over... so how did it go for you? This year, open enrollment brought a whole new set of obstacles, as...

When the Federal Health Insurance Exchange was implemented last year, there were a host of complications. In addition to the normal hiccups one would...

3… 2… 1… ready or not, here it comes! Open Enrollment is fast approaching, and insurers such as Blue Cross Blue Shield of Arizona...
Open Enrollment 2014

Starting very soon, a chorus will break out across the nation, as health insurers prepare for open enrollment: Babe / I love you so I...

This week marked the most significant implementation of the Affordable Care Act – the opening of federal and state exchanges to facilitate the purchase...