Home Customer Engagement Sitecore User Group Conference: 3 Lessons from SUGCON NA 2015

Earlier this month, Tahoe Partners attended the Sitecore User Group Conference (SUGCON) in New Orleans, Louisiana. SUGCON represents the most important educational and networking event of the year for the Sitecore community. As hundreds of Sitecore users descended on the city, the crowd was an interesting mix of people new to Sitecore, as well as longtime Sitecore users. In between great presentations and breakout sessions, we bumped into old friends, and made some new ones.

Did we pour out into the French Quarter after the sessions ended? Yes, yes we did.

Did we indulge in good food and drink? Yes, yes we did.

Did we make it on time for breakfast on Day 2? No, no we did not.

Was it all time well spent? Absolutely. Here are three lessons I walked away with from my time at SUGCON.

Strong Community
One key thing to keep in mind is that this event is organized by the Sitecore community – a community that is smart, passionate, and dedicated to pushing the capabilities of the Sitecore platform to deliver great digital experiences. I was inspired and impressed by everyone I met, and left feeling strongly that the future is bright for Sitecore and the Sitecore community as a whole.

Experience Platform
Most discussions at SUGCON centered on Sitecore Experience Marketing and tactical best practices in key areas such as Experience Analytics, Sitecore® Experience Database™, Sitecore Experience Profile™, in-the-moment personalization, real-time profiling, testing, campaigning, and more. It’s clear that Sitecore is doubling down on the platform, and plans to remain in the top right of Gartner’s magic quadrant by continuing to deliver powerful tools for marketers and technologists alike.

A Focus on Results
We’ve all gotten very comfortable using the word ‘experience’, but it may be time for a change in vocabulary. I heard more focus on ‘results’ – and how the experience is a means to achieving results. What does this mean? To me, it means that in order to leverage the powerful capabilities of Sitecore, you need a clear understanding of what you are trying to achieve. You need to be able to define results. It’s more than a technology discussion. As a trusted partner, we need to be just as comfortable talking about business strategy as we are talking about technology. Fortunately, this is where Tahoe excels.

In short, I have nothing but good things to say about SUGCON NA 2015, and my hat is off to those behind the scenes who made it happen. Were you there? Did you miss it? Either way, I would welcome the opportunity to chat more. Leave a comment below, or get in touch on Twitter.

And finally, I seem to have lost $40 somewhere in the casino…. If anyone finds it, let me know.

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Matthew helps forward-thinking organizations develop digital solutions that captivate and engage consumers. He speaks four languages fluently (that’s a lie, he struggles with English) and is an avid runner and CrossFit athlete (that’s a lie too). Matthew likes to relax with family and friends and eat good food (okay, that one is true).

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