Home Health Insurance Lessons (and a Winner!) from Hatch Digital Forum

We’re back from New Orleans, and if you’re like us, you’ve spent the last week thinking through all the great ideas you brought home from Hatch Digital Forum. Although we were there as a speaker and exhibitor, our ears are always open – especially when it comes to hearing how forward-thinking Blues plans are innovating to engage members and attract customers.

There were a couple trends that we heard loud and clear. First, ‘big data’ is here to stay and many Blues are starting to collect and analyze this information to maximize marketing spend. Second, the health insurers who will win in the post-reform environment are the ones who are building a remarkable end-to-end experience across the customer lifecycle. The coming year offers uncertainty, but it is clear that it also presents much opportunity.

And in that spirit of collaborative learning, we’ll be posting the deck from our talk on “Customer Experience & Digital Innovation to Reduce Customer Friction, Improve Sales and Drive Down Cost” (with special thanks to co-presenters Tanya Mena from HCSC and Chris Althoff from Invoyent for permission to share). Check back next week to take a look….

Finally, if you stopped by our booth at Hatch to spin our prize wheel, you’re either the proud owner of a Magic 8 ball, entered to win an iPad mini, or if you’re lucky, both. We’re happy to announce that the winner of our iPad giveaway is… Sherry Gibbs from Blue Cross and Blue Shield of Kansas City! Congratulations! Sherry, email Russ Maloney and let us know where to send your new iPad.

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