The healthcare story of 2013 was that of the Affordable Care Act, dominating the news with everything from carefully researched think pieces to inflammatory click bait. As the year comes to a close, we’re reviewing 2013 in headlines – taking a closer look at how coverage of the healthcare law unfolded throughout the year, as well as identifying some larger trends that we expect to hear more about in years to come.
The Many Facets of the Affordable Care Act
With plenty of unanswered questions about rollout of state and federal health insurance exchanges, industry experts weighed in with their predictions.
- Applying for Obamacare May Be As Difficult As Doing Taxes And ‘Enormously Time Consuming’
- Here’s how Obamacare’s markets are shaping up
As October approached, the challenges inherent in such a massive undertaking became clear.
- Worries rise on insurance exchanges
- Affordable Care Act’s challenge: getting young adults enrolled
- 3 Reasons Why Health Insurance Exchanges Will Flounder in 2013
Health insurers rose to the occasion, making consumer education a top priority.
- Health Industry Begins Marketing Blitz To Educate About Obamacare
- Insurers take exchange marketing, education into own hands
However, signs of trouble behind the scenes were evident.
- Administration Delays Employer Health-Care Mandate
- It’s not just the employer mandate: Three Obamacare delays you haven’t heard about
- Obamacare exchanges are behind schedule, report finds
On October 1, Healthcare.gov and the state exchanges launched as planned, with traffic far exceeding expectations – and capacity.
- It’s Oct. 1 — Health Exchanges Go Live … Glitches And All
- First Look: Open Enrollment Outpaces Expectations
By the end of October, we were all sick of the word “glitchy”, but optimistic about state-run exchanges.
- Insurers Getting Faulty Data From U.S. Health Exchanges
- Uninsured Find More Success via Health Exchanges Run by States
Late-breaking news proved to be a game changer.
- ACA Update: Insurance Commissioners Weigh Individual Benefit Against Unstable Risk Pool
- Obamacare signup deadline gets extension
- HealthCare.gov Now Allows Window Shopping, And A Do-Over
With new policies set to take effect on January 1, open questions remain for insurers.
A Shift to Retail
Getting ready for an influx of newly insured individuals, health insurers prepared to meet these new customers on their home turf – whether that meant the mall, or the internet.
Consumer Engagement is Essential
As insurers sought to differentiate themselves from competitors, drive cost savings, and better serve their members, consumer engagement became more critical than ever.
- 12 Ways to Improve the Healthcare User Experience
- Social, mobile, community: How health insurers are attempting a CX makeover
Mobile Health and Innovation Ahead
Wondering what’s ahead? The brightest minds in healthcare are already thinking about the new and next: mobile health and innovation.